Religious Donors

 A recent study shows that a majority of religious donors plan to give as much or more in 2009 as they gave last year. This is not the case among every American. Many are planning to cut back their charitable donations in the face of the economic downturn. What made the difference? According to researchers, the answer is faith. The study concluded, "Religious conviction is the only relevant characteristic that statistically differentiates these highly committed donors from other respondents." Many Americans say they are looking to God, not their portfolios, to determine what they will give.—Cygnus Applied Reasearch, Inc., Chicago

 

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