Bubble Wrap, celebrated its golden anniversary in January of 2010. Although the primary function is to provide cushioned security, Bubble Wrap was originally inventes as wallpaper. In the late 1950s, a New York City designer was looking for a new type of textured wall covering, but the idea never took off. Inventors Marc Chavannes and Al Fielding envisioned a different application for the bubbly wallpaper and created an industry with annual revenues of $4 billion. The vision of these two inventors made the difference between success and failure for Bubble Wrap. There are endless possibilities for those who are willing to be flexible and stretch their imagination.