Why People Choose a Church

Ninety percent of people said that friendliness or facilities was a major factor when deciding where to attend church.

Out of 353 people interviewed about the first time they attended a new church 311 mentioned the friendliness of the church. Out to those same 353 people 117 specifically mentioned greeters or welcome centers.

Ninety-one percent of formerly unchurched people said that the beliefs of a church were important in their decision about where to attend church. Eighty-nine percent of those who transferred their membership said the same thing.

fifty-seven percent of formerly unchurched people said that relationships played a part in choosing their church. Thirty-six percent of those who transferred their membership said the same thing.

Ninety-seven percent of those surveyed said that the pastor and his preaching played a part in choosing their church.

Source: Surprising Insights, Thomas S. Rainer

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